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Rimzim Dadu the brand is a living archive of the designers innovation through surface textures, discarding convention the design philosophy is a homage to traditional techniques and materials by way of deconstruction​, re-engineering​ and assembly.   

The brand is used as her playground for experimentation of surface developments and allowing her vision to take tactile forms. The design philosophy is lead by instinct which lends an alternative perspective to the use of traditional materials by the way of unorthodox yet intuitive hand craft techniques and vice versa. Often this involves deconstruction, modification and reassembly into a new form. Common design details feature micro elements being enlarged into macro proportions or on a similar strain printed patterns being built into three dimensional surfaces.