THE STORY

Rimzim Dadu - the brand, fills a gap in the homegrown category for contemporary and luxury ready-to-wear, with her line of hand-crafted clothing that has received national and global recognition for its progressive surface texturing.

the form

Rimzim Dadu's experimentation with materials appreciation for the process as an art form, has led her to be known as a 'progressive texturist'

The design philosophy is lead by instinct which lends an alternative perspective to the use of traditional materials by the way of unorthodox yet intuitive hand craft techniques and vice versa. Often this involves deconstruction, modification and reassembly into a new form.

Common design details feature micro elements being enlarged into macro proportions or on a similar strain printed patterns being built into three dimensional surfaces.

sculpted shapes

A glimpse into the world of Rimzim Dadu's signature materials

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SIgnature Techniques

A playground for experimentation of surface developments

RIMZIM DADU SIGNATURE

3d Appliqué

Cotton is treated in a special Rimzim Dadu technique to almost behave like paper which makes cotton crisp and prevents unfinished edges.

SIGNATURE HAIR THIN

STEEL WIRE

Hair thin steel wire is sewn together to create a structured yet fluid, yet to easy to wear silhoutte.

SIGNATURE HANDWOVEN

CORDS

The centuries-old technique of cord work, dates back to the Mughal era. This lesser known craft has seen a comeback in the form of contemporary designs in India. 

the creator

RIMZIM DADU

Winner of 2 Elle Style awards, 1 Grazia Young Designer award, FICCI Young Achiever award - Rimzim Dadu's work has been showcased at the prestigious Victoria & Albert Museum in London.

She has been featured in Forbes 30 under 30, BBC, Refinery 29, Huffington Post, Vogue Italia, Elle, Harpers Bazaar, among others.

rIMZIM dADU'S TAKE ON

THE FUTURE OF FASHION

"For me design goes beyond just clothes. The way you communicate your ideas and build an experience is an equal part of design. Our recently-launched flagship store also tries to create a signature Rimzim Dadu experience"