Rimzim Dadu - the brand, fills a gap in the homegrown category for contemporary and luxury ready-to-wear, with her line of hand-crafted clothing that has received national and global recognition for its progressive surface texturing.
Rimzim Dadu's experimentation with materials appreciation for the process as an art form, has led her to be known as a 'progressive texturist'
The design philosophy is lead by instinct which lends an alternative perspective to the use of traditional materials by the way of unorthodox yet intuitive hand craft techniques and vice versa. Often this involves deconstruction, modification and reassembly into a new form.
Common design details feature micro elements being enlarged into macro proportions or on a similar strain printed patterns being built into three dimensional surfaces.
A playground for experimentation of surface developments
Cotton is treated in a special Rimzim Dadu technique to almost behave like paper which makes cotton crisp and prevents unfinished edges.
Hair thin steel wire is sewn together to create a structured yet fluid, yet to easy to wear silhoutte.
The centuries-old technique of cord work, dates back to the Mughal era. This lesser known craft has seen a comeback in the form of contemporary designs in India.
Winner of 2 Elle Style awards, 1 Grazia Young Designer award, FICCI Young Achiever award - Rimzim Dadu's work has been showcased at the prestigious Victoria & Albert Museum in London.
She has been featured in Forbes 30 under 30, BBC, Refinery 29, Huffington Post, Vogue Italia, Elle, Harpers Bazaar, among others.