CONCEPT & PROCESS
The collaboration extends Rimzim Dadu’s material language beyond the body.
Conceived through dialogue with Mahindra’s design team, the XUV400 was approached as surface, proportion, and restraint.
Ideas were tested, refined, and resolved with the discipline of couture.
Not an embellishment - an integration.
THE OBJECT
The vehicle carries Rimzim Dadu’s calibrated electric blue,
offset with controlled copper accents.
Details are considered at every scale -
from exterior finishes to custom material interventions.
THE REVEAL
Unveiled through a dedicated launch event,
the XUV400 Exclusive Edition was presented as an autonomous design statement.
Later auctioned for over ₹1 crore,
the piece affirmed the value of craft-led innovation across disciplines.
